During the “Twelfth Five-Year Plan†period, China’s pump and vacuum equipment manufacturing industry will maintain a market growth rate of around 20%, and the sales volume in 2015 will reach approximately RMB158.7 billion. In the investment of urban sewage treatment equipment, pumps account for about 15% of the total investment in machinery and equipment. According to this ratio, the demand for pump products in urban sewage treatment will be around 60 billion yuan during the “Twelfth Five-Year Plan†period. There will be nearly 40 billion market demand in the next three years. "2013-2017 China's centrifugal pump manufacturing industry, production and marketing demand forecast and transformation and upgrade analysis report" data show that in 2008, centrifugal pump manufacturing industry sales revenue growth in recent years, the largest, reaching 55.99%, total sales income of 41.029 billion yuan In 2011, the industry sales revenue was 76.534 billion yuan, a year-on-year increase of 29.93%, and the industry was in good condition.
The color matching of tinplate boxes plays an important role in the sales of goods. The first impression of consumers when they see the goods comes from the Iron Box packaging. The beautiful iron box and the comfortable color matching make people feel very comfortable. From the perspective of psychology, vision accounts for 87% of the five senses; Hearing, smell, touch and taste only account for 13%. It is better to see than to hear. So, how can we choose the matching colors of tinplate boxes to attract consumers?
The color matching of the iron box packaging mainly enables customers to perceive the packaging items of the iron box at a glance from the packaging color of the iron box. However, there are still many product packaging colors on the market that do not achieve this effect. For example, tea is generally packaged in green. Stimulating colors can attract customers' attention, such as bright red, and red is used for many wines and pastries. Pink and goose yellow are used to express the feeling of closeness and warmth. Therefore, food packaging generally uses this kind of color packaging.
Contrast can make colors bright, vivid, lively, both aesthetic and pleasure. For example, Japan's soup filling series low box packaging is a group of masterpieces based on consumer psychology. The author believes that although drugs are used to cure diseases, the pain of consumers in the process of treatment is intolerable, which gives rise to a psychological feeling of fear. In view of this, when designing the packaging iron box, the author used distinctive color contrast ingeniously to make people feel that this enema is different from those similar products with cold colors and mainly words, as if there is something appetizing in it that is not so terrible. In terms of color contrast, it is necessary to prevent fancy, messy, complicated, raw and hard masonry, and avoid the inharmonious atmosphere left in consumers' hearts.
The color matching of tinplate boxes is very skillful. A good color matching will help the product to be sold, otherwise, it will be different from the expected effect. Good designers have their own unique style in color matching.
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