After the auto market experienced a long period of price cuts, it almost showed the bottom price, but people who bought cars were not moved, and the auto market remained weak. However, recently, there are accessories dealers and repair shops that put forward such a concept: The automobile production companies skillfully transfer the risks and rely on accessories to obtain more profits. Compared to buying a car, the owner's demand for parts and after-sales service is more necessary.
Regardless of whether this statement is accurate or not, an unavoidable fact is that the annual cost of car owners has increased by more than a thousand yuan. Either you can improve your ability to reduce accidents, or rely on skills to reduce the wear of accessories. In short, the use of cars has become a discipline that requires cultivating.
A. Continuously lower vehicle prices
Although the prices of raw materials have dropped back in recent days, especially the steel prices have fallen rapidly, but from a longer trend, raw materials, including personnel costs, have risen. Based on this reasoning, the vehicle price has to rise, just like flour prices, buns or prices or shrinking. However, vehicle price monitoring shows that since the beginning of this year, the prices of mid-size cars, premium cars and luxury cars have all dropped by 0.1%-0.3%. For example, the official price of BYD F3 Platinum was reduced by 2.6%, the official price of Fukami 2 was reduced by 2%, and the prices of various models such as Polaris, Cerato, Jetta, Tiida, and Fox all declined in different degrees, eventually causing the mid-tier retail price index to drop by 0.3. %. Most of the models such as SAIC Roewe, BMW 3 Series and MG7 have continued to sharply reduce their prices in response to the highly competitive market. Terminal prices of Audi A6L, Mercedes-Benz E-Class, and Chrysler 300C models have all been reduced by 0.1%-0.8%.
In the face of this anomaly, the manufacturer's explanation is to control the cost of the entire vehicle. In fact, in the eyes of dealers, this is a helpless move. Because the increase in inventory will affect the flow of funds will ultimately affect the survival of companies, and sales is the fundamental way to solve this problem, in the face of several months of market weakness and consumers are still a strong wait-and-see mood, you want to sell more cars you have to keep the price down This is one of the reasons why the vehicle has been repeatedly lowered.
B. accessories are quietly rising prices
The downward adjustment of vehicle prices is a visible trend. Another change is also obvious. It is the increase in the price of accessories. In April this year, lubricants and steel parts came to a collective price increase, which ranged from about 10% to 20%. And just recently, the price turmoil started again.
In the Hangzhou Automobile City Fitting Market, lubricants have generally risen by 5%-10% in recent days. Shell's full line of lubricants involving gasoline engine oil, diesel engine oil, and motorcycle engine oil have risen by 5%-6%. There are rumors that compared with the cost increase, the price increase is only 60%, so it is not ruled out in the near future. Again within the price increase. From September 1, Snow Tiger's lubricant products and ExxonMobil's lubricants have all increased by 18%. This is not the highest increase. From the current point of view, Castrol has the largest price increase and the largest number of price increases. Following the price adjustment in mid-June, the price of all automotive lubricants and industrial lubricants and auxiliary products was again increased by 26% in early August.
"Every time we get goods, wholesalers say 'price increases, price increases', and the price of goods is indeed higher than once." Lu, a lubricants business operator, revealed. In addition, the commonly used engine oil rose 20%, antifreeze rose 30% -50%. In addition to lubricants, the price of fragile goods is also very obvious. The most obvious change in price in recent days has been tires. Although in March this year, Bridgestone made price adjustments to its tire products, but in early September the price of car tires was increased by 7% -10%. Goodyear, Dunlop, including all car tires, including a full increase of 10%, Michelin, Warriors, Bailu Chi has a 3% -7% price increase, look at these brands will know that on the market almost half of the car brand users All will be affected, and at the beginning of this year, brands such as Hankook, Yokohama, and Kumho have already risen in price, almost squeezing away their sedan brands.
This massive "ups" has had to make people suspect that the collective price turmoil in April will once again show itself. In April, when the iron price soared, it led to the collective increase in the number of accessories such as covers, and asked the operating households of Zhejiang Jintong Auto Parts City, which specializes in all kinds of auto parts, to answer the question: “Up!â€
Some of the small repair workshops are most likely to feel the price of accessories rising. Liu Yun, a business owner of the Central Asian auto repair market, has raised his awareness of Volkswagen's car accessories: First, all-iron parts have gone up, such as air-conditioning pumps and some other bracket products, each costing 5 yuan, or 10%. Second, common parts and wearing parts have gone up. Water tank is expensive 5 yuan, or about 8%; glass lifter expensive 4 yuan, an increase of 10%; Jetta car generator, clutch three-piece rose 25%; POLO hood original price of 300 yuan, now 370 yuan . "On average, we charge about 15% more for maintenance vehicles," said Liu Yun.
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C. Curve price rise is the manufacturer's skillful transfer of risk?
“This kind of curve price increase is obviously the manufacturer is passing on the cost pressure.†In the eyes of accessories dealers, this seems to be a good show that has already designed the plot. "After the lower vehicle prices, the manufacturer's inventory conflicts have eased, and having more working capital will definitely benefit the manufacturers. The more people who buy cars, the more people who enjoy after-sales service. The manufacturers quietly increase the price of accessories, and increase profits. As a result, it is necessary to know that the increase in the sales price of accessories far exceeds the increase in raw materials,†said Jintong Auto Parts City Chery Parts Dealer.
In addition, there was a gap in the layout of the plots. After entering the automobile sales in June, it was sluggish, and the inventory pressure was so high that the manufacturers had to lower the price or even sell the vehicles at a loss to revolve the funds. As a result, they were already open. The old owner of their car became a way to make money. Even some dealers frankly stated that after-sale service became the only department to make money and the only one to support 4S stores. It is understood that after-sales service market is gradually becoming one of the important ways for car dealers to take profits to make up for losses. According to a 4S shop maintenance manager, auto production is being scaled up and localized year by year. The price of auto parts and components should be reduced by 10% per year. However, in reality, most brands rely on price war to quickly occupy the market, and then enjoy the parts replacement and service market. "The sale of a car part is equivalent to the total price of two cars." The phrase has been circulating in the industry for a long time. "Compared to selling cars, the owner's demand for spare parts and after-sales service is even more essential, which is also the way for the repair shop to survive." Liu Yun said in a word.
D. Car owners spend more than a thousand dollars a year
Mr. Feng had just purchased a second-hand POLO a few months ago. When the vehicle was bought, he had already driven more than 70,000 kilometers. In his hands for a few months, the car was in full swing. "I just bought my car after I got my driver's license. I bumped my car for the first week. I changed the bumper and the hood. I had more than 100 yuan more than I used to. I didn't lift the cab glass anymore. A few dollars, a few days ago, the ABS warning light was on, to check that the need to replace a pump, to more than 7000 yuan." Mr. Feng just had a car, it has been realized that buying a car is difficult to keep a car.
In fact, as the price of accessories increases, the cost of vehicles will increase substantially. Rising steel prices and rising oil prices are likely to raise prices for a range of products. According to conservative estimates, the annual cost of vehicles may increase by a thousand yuan. The more cars that rely on cars, the more they will pay.
“Insurance cannot completely resist the pressure of price increases.†From the insurance company’s understanding, the insurance companies generally issued the reference price by the provincial companies, and then the automobile insurance companies’ price agreements with car dealers were signed. The price of the agreement remained unchanged for one year. "If the car manufacturers or car dealers raise prices privately within this year, the insurance company will still settle at the originally signed price, and the difference will ultimately be borne by the owner passively," said the insurance salesman.
For private owners, the increase in maintenance costs after an accident is not the most important, and the cost of car maintenance increases even more. “Lubricants, oils, and antifreeze items that are to be replaced almost every year or every time are not covered by insurance, and all costs are borne by the owner.†Miss Toyota, who has passed the free maintenance period, is worried: “The car As sales profits continue to shrink, in order to ease the pressure on raw material costs, it is not ruled out that more products will join the ranks of price increases, and that labor costs will also increase and the cost of working hours will increase.â€
In the “ups†sound, savvy owners began to seek roads—scientific vehicles—not only to reduce accidents, but also to minimize wear and tear. At present, the experience of using the car in the forum and the use of skills are all popular information that the owners of the vehicles circulate. Industry insiders reminded that, first of all, the car should conduct detailed consultation before insurance, and the insurance products should be kept as much as possible so that the self-paid part can be reduced to a minimum after the accident. Second, we must learn to do a car driving files, which parts when maintenance, replacement, there must be timetables, do not just listen to the letter of the salesman, do unnecessary replacement. Furthermore, the use of vehicles should be rationally arranged to learn how to use the car properly and to slow down the wear and tear of parts.
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