As the world's leading manufacturer of high performance materials, DSM engineering plastics products are widely used in many fields such as automotive, communications, electronics, lighting, household appliances and leisure products, especially in LED lighting applications. . Recently, the author had the opportunity to interview Mr. Wu Rui, the lighting application and technical support manager of DSM Engineering Plastics Business Unit in the Asia-Pacific region, to listen to his insights on the development of the industry and to discuss the development of DSM engineering plastics. Talk about innovation: Dedicated to providing innovative engineering plastic solutions for the lighting industry As a global leader in life sciences and materials science, DSM is committed to creating a better, safer, more convenient and healthy life for people. DSM came to China in 1963 and established a relatively strong business footprint in China. Especially in engineering plastics, it is the only integrated multinational company in the world that integrates upstream and downstream of the PA6 industrial chain to the upstream, including from caprolactam to polymerization to blending, in the three most important regions of the world (Asia, America And Europe) have their own production lines or factories. In an interview with the author, Wu Rui pointed out that DSM currently has 42 branches in China including 25 production sites, and its business in China is growing steadily. In 2013, China's sales exceeded US$1.7 billion. In addition to the world's leading technologies and products, DSM also has advantages such as innovation. Through a variety of innovations to create sustainable shared value, adhering to the 3P principles of people, the planet and profits, to provide customers with better sustainable solutions, and to create a better life for future generations. In terms of employing people, local talents are maximized through localized personnel training and employment mechanisms. Wu Rui said. Wu Rui has repeatedly stressed that the lighting field is an industry that DSM Engineering Plastics has always been concerned about. The company has also provided innovative engineering plastic solutions for the lighting industry, including PBT used in traditional energy-saving lamps and PET used in automotive lighting. Win the trust of many domestic and foreign customers. For LEDs that represent future lighting trends, DSM has invested in R&D very early, working with customers to develop innovative solutions. For example, DSM and Philips have launched the world's first thermal-resistant plastic Stanyl.TC as a heat-dissipating housing. LEDMR16 lights. In recent years, with the development of LED technology, the market penetration rate of LED has been continuously improved, and the cost performance requirements for mechanical/heat dissipation structural parts are also changing. We have also introduced Akulon.TC new generation of thermal conductive plastic, which is more cost-optimized and more suitable. Current mainstream design. Talking about the market: Thermally conductive plastics will become the leading force in solving thermal/mechanical parts. It is well known that luminaire manufacturers face an important challenge in LED applications. Wu Rui told the author that the traditional materials of the radiator are mostly metal aluminum, while the ordinary plastic is basically thermal insulation. DSM's innovative solution is to improve the thermal conductivity of plastics by modifying the technology ten times or even several times. Integration into the design of the radiator has successfully driven the market trend. Wu Rui introduced that the current solution for thermal conductive plastics for bulbs is quite mature. With its own expertise in materials and in-depth understanding of customer applications, DSM has developed a comprehensive reputation for thermal conductivity, mechanical properties, processability and reliability of thermal plastics. Wu Rui also mentioned that DSM's thermal plastic solution can help customers reduce product weight and system cost without sacrificing overall heat dissipation performance, improve product safety factor, and integrate structural functions to ensure extremely high Production efficiency and product aesthetics. Why is plastic so popular as a new accessory material for LED cooling systems? Wu Rui explained: Compared with aluminum, the thermal conductive plastic has a lighter density, excellent electrical insulation performance, safer and higher design freedom. At the same time, it has a very high production efficiency and can meet the needs of large-scale production. Product consistency and appearance are also advantages of plastic solutions. Wu Rui said frankly: In the past, the factors restricting the development of thermal plastics were thermal conductivity. Some high-power LED operating conditions are relatively reluctant to use thermal plastics. However, with the continuous development of LED chip technology, general lighting products are thermal management. The requirements are lowering, and in many cases, thermal conductive plastics and even ordinary plastics can work properly. The second is cost, which is also related to the market. DSM has always had a strong technical reserve and research and development. According to the development of the market, a new generation of thermal plastics has been introduced. The relevant certifications are also complete, and the customer's recognition is very high. Wu Rui also mentioned that the thermal plastics market is the same as the LED market. At present, there are mixed situations and mixed situations. If you only give up other performance requirements for cost, especially the reliability requirements, you will eventually lose the trust of customers and let customers It is not good for the perception of thermal plastics and market development. However, he stressed that thermal plastics will become the dominant force in solving thermal/mechanical parts. Talk about strategy: adhere to globalization, pay attention to local development and talk about the main reason why DSM can win many high-end customers in the lighting industry. Wu Rui sums up: First, DSM always attaches importance to R&D, innovation and early project design introduction. Technical support, which is very important for high-end customers, innovative design can enhance the value of the product, effective up-front investment can greatly shorten the project cycle and risk; second, reliable product performance, supply chain and quality are also attracting customers. major factor. Wu Rui also revealed that the application of DSM Plastics in the LED market is constantly increasing. In his view, China is the most important battlefield in the LED market. DSM adheres to globalization support and pays more attention to local development, specifically targeting local customers. For example, the new generation of Akulon.TC is the result of the domestic R&D team, and the efficiency and cost are closer to the requirements of local customers; DSM also attaches great importance to product certification and invests a lot. For example, UL's yellow card (including RTI) certification, which can effectively help local enterprises to lower the threshold of technology development. When it comes to the expectation of the growth of the lighting business in 2015, Wu Rui replied: In 2015, general lighting will have a large increase; the competition will become more and more fierce, the degree of industry concentration will increase greatly; only pay attention to its own quality. And innovative companies can survive and develop; there will be new types of segmentation markets. DSM believes that China is the top priority of high-growth economies. As for investment, DSM China's total budget investment from 2011 to 2015 will reach 1 billion US dollars. Among them, in March 2013, DSM officially launched the Technology Application Development Center in Yokohama, Japan, providing technical support and services to local engineering plastics related customers. In addition, India's technology center is also in preparation and is expected to be in 2015. Year starts. In response to DSM's development strategy in the field of engineering plastics in the Asia Pacific region, Wu Rui said.
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