Analysis of the development history of NVC lighting brand


NVC Lighting, China's lighting industry giant, how does this Chinese local brand stand on China and successfully go global? In the face of the ever-changing global lighting market, how is NVC's next brand strategy formulated? Is the success of marketing and channels, or is the brand quality and design unparalleled? How to analyze the essence of the NVC brand? How does Chinese product design reach the international leading level? A few days ago, the "World Brand Road" column group was filming and shooting "From the sea to the business to sales cover the NVC lighting at home and light to light the Chinese entrepreneurs entrepreneurial ideals" shooting and production. The sharing tells the history and wonderful story of NVC, a leading local brand based on China's global journey. "From the sea to business to sales cover the NVC lighting at home and abroad to light the Chinese entrepreneurs entrepreneurial ideals" this column program has been completed and is scheduled to be broadcast in the "World Brand Road" section this summer and autumn, the column is positioned to let The most knowledgeable and visionary economists, brand marketing experts, and the world's top 500 brands, representatives from various industries in China speak on TV programs, and analyze how the globalization pattern has given China a world-class high-end talk show. The record tells the secret of the success of a well-known brand, with novel ideas, diverse perspectives, high-mindedness, and neutrality. It is a living teaching material for learning brand building and business wisdom.
In this column, the core leaders of NVC Lighting CEO Wu Changjiang and other companies have been interviewed, in-depth analysis of the leading enterprises in the lighting industry, how to rise under the leadership of a founder who adheres to principles and is good at business, and overcomes many difficulties. NVC Speed ​​creates a miracle in the industry and creates a precedent for localizing Chinese brands in Europe. He eloquently talked about the initial contact with the lighting industry, from the ambiguity to the realization of entrepreneurial dreams, and the hardships and hardships of struggle and the doubling of years of sales. He concluded that entrepreneurs must have the three senses of incompetence, hard work, bold ventures and strong business sense. Only in this way can a Chinese national enterprise conquer the world with its outstanding performance.
According to reports, this program is created by the gold team. Many partners are interested in the world brand technology (Hong Kong stable). The world's high-end new-generation Chinese top-level domain is very optimistic, the reason is. The world is more atmospheric, high-end, international, and no material form can surpass the world. . On the one hand, the world can be used as a strategic investment for brand protection by the top 500 brands, and at the same time it can involve precise advertising in many fields and media. Consumers can see at a glance that they are world-class companies in product packaging, outdoor, and TV commercials.
Another team of "World Brand Road", Shenzhen Mayor Qingguo Culture Communication Co., Ltd. is also a long-term commitment to film and television production, advertising media, journals, artist brokerage, event planning, exhibition display, network promotion and many other cultural industries. the company. The company is a comprehensive professional cultural communication company with the concept of communication, innovative art, advocating civilization and infecting the public. It is always committed to creating a cultural brand with cutting-edge, fashion, three-dimensional and individuality. At present, the company's business is based in Shenzhen, radiating the country and Hong Kong, Macao and Taiwan. After more than 10 years of unremitting ability, a number of cultural projects have achieved brilliant results and become one of the cultural communication enterprises supported by the Shenzhen Municipal Bureau of Culture and Industry. The company won numerous documentary awards, among which, “Xinxiang Competition” won the China TV Documentary Award in February 2014 (this award winner in 2013 was China on the tip of the tongue). The World Brand Road will also incorporate a large number of documentary techniques and narrative styles.

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