With the warming of the economy, the domestic price and consumption of lubricants have stabilized and recovered. On June 25, the relevant person in charge of Sinopec Lubricants Company stated: “The major domestic brands of lubricants have come out of the market's trough, and from the beginning of March, the price adjustment of various brands of lubricants has been put in place, and the prices of some products have risen. Data released by the World Brand Lab (WBL) on June 16 showed that the value of the Great Wall Lubricating Oil brand has maintained an annual growth rate of about 1 billion yuan in the past three years."
In the lube industry, Guangdong has always been the most competitive place for major brands at home and abroad. Great Wall Lubricant has a production base in Maoming City, South China, with an annual output of 200,000 to 300,000 tons of lubricants, which can basically meet the existing market demand in Guangdong. With the adjustment of the industrial structure in Guangdong, and the increase in the possession of high-end automobiles in Guangdong, high-end lubricants will release more market space.
The responsible person said: “The Great Wall lubricant brand value in 2009 reached 12.734 billion yuan. We will continue to implement the brand integration strategy, and strive to occupy 31% of the high-end market share.†Great Wall Lubricants successfully applied in the aerospace industry to make its civilian use The market's starting point and positioning are high, and its technical strength has the strength to compete with international brands.
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