Chinese and foreign brand tires However, in recent years, with the strong rise of China's tire brand, consumers are becoming more and more aware of them. For example, the names of domestic tire brands such as Linglong , Double Star and Triangle can also be called by everyone. These changes are exactly the result of the continuous improvement of domestic tire brands.
It is precisely because the influence of the domestic tire brand continues to improve, and gradually began to have the argument of buying a tire to buy a domestic or a foreign brand, is it a good domestic brand tire or a foreign brand tire? Tire business believes: For comparison, you can't ignore these three advantages of foreign tire brands:
Time advantage
Many consumers are looking for foreign tire brands, and do not rule out the possibility of foreign tire brands preemptive. For example, Michelin, Ma and Dunlop have a history of 100 years, and they are all entered under the condition that China's tire brand system has not yet formed. Therefore, consumers are only beginning to understand tires from these tire brands. Even if domestic brands have late-comer advantages, they are unlikely to surpass foreign brands in the short term. After all, it is not a short-term to make consumers fully accept. Arrived.
Technical advantages
Because pneumatic tires originated from abroad, foreign brands have always been at the forefront in the development of new tire technologies. From the perspective of market reputation, foreign brands have their own unique advantages in the performance of tires. The response is naturally good. In contrast, China's tire brand, because the establishment time is not very long, many technical problems are still based on learning foreign brands, independent research and development capabilities are still relatively weak, brand influence is naturally not as good as foreign brands.
Advanced tire manufacturing workshop
branded advantages
Combining the first two points, the so-called brand advantage is formed. No matter how hard the domestic tire manufacturers work hard, the quality of the tires produced is so good that they can never match the foreign brands in the sales price. For a tire of the same model, if the force of 700 is sold, Bridgestone's price is about 1,000 yuan, while Michelin is more expensive. This is the brand's premium ability. Once the brand advantage is formed, it is recognized by the majority of consumers, and product sales are naturally not difficult.
Foreign tire brand has obvious advantages
Does the card friend think that foreign brand tires are better than domestic brand tires? Of course not. With the overall improvement of China's technology level, China's tire manufacturers have a large scale in terms of technology research and development and product quality. The improvement, and a number of tire companies have gone abroad, the products are sold all over the world, and won the praise of many foreign consumers. And to achieve such good results, can not be separated from these factors:
Foreign tire brands set up manufacturing plants in China
Many of the foreign brand tires we currently use are produced domestically. According to the data of the US tire business, the world's tire giants account for 70% of the domestic passenger car tire consumption market. These tires are basically produced domestically. This has been known to many tire operators and consumers from all sources. There has been a change in the concept of consumption.
Domestic tire manufacturers OEM tires
In addition to setting up its own production base, foreign tire brands will also cooperate with domestic tire manufacturers to hand over the production rights of some products to domestic tire companies. Such as Yongsheng Foundry Bridgestone, Double Star Foundry Hantai, etc., this and foreign car brands enter the country to find a joint venture to produce a reason, since the joint venture production, I can learn some or more of your skills, this for domestic The manufacturer provides a very good learning platform.
For Wanli Tire, its radial tire technology was introduced from Fairstone, Inc., and Firestone is actually a subsidiary of Bridgestone in the United States. Speaking of it, the technology is really like a relative.
In the car radial tires, snow tires, gas-deficient tires, the technology is all so through the "cooperation", in addition to learning, they also have a large investment in research and development, the blue is better than the blue .
On April 10, 2018, Qingdao Double Star announced the official holding of Kumho Tire at the Stock Exchange. This announcement marks the successful acquisition of Kumho Tire by Double Star Group. The Double Star Group will invest K646.5 billion (approximately RMB 3.8 billion) to subscribe for the newly issued 129,267,129 common shares of Kumho Tire at 5,000 Won/share, accounting for Kumho Tire 45% of the total number of shares after the issue and became the controlling shareholder of Kumho Tire. Not only has the double star expanded in scale, but more importantly, it has been greatly improved in product technology, which laid a solid foundation for rapid development in the future.
Qingdao Double Star Holdings Kumho Tire
From the above analysis, it is not difficult to draw such a conclusion: Although foreign tire brands still occupy the leading position, with the continuous development of China's tire enterprises, it is bound to form the momentum of all parties in the future, and through the current development situation, it appears The time of this situation will not be too long. When it is time, whether the domestic tires are good or the foreign tires are good, it is really no one said it is clear!
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