Carrying the centuries-long grand vision of Dongfeng, combining the excellent genes of Dongfeng and Nissan's two parent companies. In the five years since its establishment, Dongfeng Limited Parts Business Unit has been adhering to the concept of “Dongfeng Parts Service†and based on the east wind to open up new markets and cultivate core competitiveness. More than 25,000 Dongfeng components people are struggling forward with the wind and rain, and they are not afraid of the rough roads and strive to survive and continue to develop.
Recalling the five-year growth history of the Parts & Components Division, several key words such as new product R&D, market development, international cooperation, and operation and management have been leading navigation marks. In the past five years, the product structure of Dongfeng parts has undergone major changes. New products with high added value and high-tech content have been on the market. In the past five years, Dongfeng components have turned their sights on the globe and actively promoted products to vehicle and assembly manufacturers worldwide; In the past year, Dongfeng Components has steadily promoted international cooperation. It has successively cooperated with Dana, Germany Bellow and many other global parts strong brands. In the past five years, Dongfeng parts have been constantly improving and the management and management level has been significantly improved, and QCD has been continuously improved in all aspects.
New product development shift speed
Products are the lifeline of an enterprise. Only by constantly developing new products that are marketable, can we ensure the sustainable development of the company and its vitality. In recent years, the 17 subsidiaries of the Parts & Components Division have been proactively facing the market and facing customers, and through the constant acceleration of new product R&D speeds, the company has initially formed power transmission systems and other common parts as the main components, with the key to strong growth and profitability. The core business new product series has accumulated rich technical resources and advantages, and promoted the core technology of Dongfeng components and improved operating efficiency.
The Cummins C series double-cylinder air compressor independently designed and developed by Dongfeng Motor Pump Co., Ltd. fills the gap of domestic large-displacement double-cylinder air compressors with excellent process performance and product performance, and has reliable factory support capabilities. 2006 The company began bulk supply for Dongfeng Cummins.
Dongfeng Automobile Suspension Spring Co., Ltd. independently developed air suspensions, which began to support 12 customers and 16 models including Zhenjiang Seiko, Anhui Cheqiao, and Dongfeng Liuzhou, etc., in 2006 and achieved output value of RMB 1 million in that year.
In November of this year, the first 14-speed heavy-duty gearbox in China successfully went offline at Dongfeng Motor Transmission Co., Ltd. The gearbox is a strategic product developed by the company in cooperation with transmission companies in Austria and other countries. Its technical and economical performance is far superior to the domestic existing twelve-speed and sixteen-speed gearbox products and represents the domestic market. Heavy-duty gearbox technology leading level.
The QDJ28 series high-power deceleration starter developed by Xiangfan Dongfeng Automobile Electric Co., Ltd. has a scientific product structure, superior process performance and product performance. In 2005, it began supplying batches of Dongfeng Renault Dci11 engines and China Heavy Duty Trucks to the company. Become the company's new profit growth point...
In the past five years, the subsidiaries of the Parts and Components Division have used advanced research and development concepts and tools to implement competitions and analysis of benchmark products, and sought gaps in comparison with benchmark products, implemented improvements, and effectively improved the level of competition for new products.
In the past five years, all the subsidiaries of the Components Business Unit have continuously improved the R&D facilities, raised the level of research and development, purchased drawing software such as AutoCAD, and advanced experimental equipment. Dongfeng Automobile Wheel Co., Ltd. introduced I-Deas finite element analysis software to analyze the structural optimization of the wheel thickness of typical wheel products and new products developed to realize lightweight design of the product. Dongfeng Dana has provided strong support for product development through the construction of oil seal test benches and other equipment.
Open up the market for the world
"In order to consolidate and improve Dongfeng's internal market, we will actively expand the external market, expand the social maintenance market, and actively cultivate the export market." This is the marketing strategy that the Parts and Components Business Unit has consistently adhered to for five years. Under the guidance of this strategy, the Parts and Components Division has increased its efforts in the development of key markets and key customers; in conjunction with various exhibitions to enhance the overall image of Dongfeng components, it has done a good job in the development of regional markets.
In August 2006, Ouyang Jie, deputy general manager of Dongfeng Corporation, deputy general manager of Dongfeng Group and general manager of parts and components division personally led the team. He Wei, party secretary of the Parts & Components Business Department, and Weng Yunzhong, deputy general manager of the deputy division, visited Shaanxi Fast Automobile. Transmission Group Co., Ltd. In this trip, the Parts Business Unit and Shaanqi Group signed a strategic cooperation framework agreement. In July 2007, Ouyang Jie and He Wei and Weng Yunzhong led the general manager of the subsidiary company (specialized factory) of the Parts and Components Division, and launched a user visit and product promotion activity in the southwestern town of Shancheng Chongqing to further expand Dongfeng parts. The market share of products in the southwest market.
In addition, at the Wuhan Huazhong International Automobile and Components Exhibition in 2004, new products exhibited by a subsidiary company (specialized factory) of the Parts & Components Division attracted widespread attention from domestic exhibitors. In April 2007, the 61st National Auto Parts Trade Fair was held at the Nanjing International Exhibition Center. The Parts & Components Division led its subsidiaries to participate collectively and attracted many dealers and customers to conduct business negotiations and consultations. In July of the same year, the Parts and Components Division held a product promotion conference in Chongqing. Representatives of car assemblies and OEMs from more than 20 southwestern regions such as Chongqing Chang'an and Chongqing Hongyan attended the product promotion meeting and held extensive discussions on cooperation intentions. At the same time, the Parts & Components Division has also organized groups to visit Dongfeng Chaochai and other vehicle and mainframe supporting manufacturers, all of which have received significant results.
In the past five years, the Components Business Unit has actively expanded its export channels, established effective cooperation with import and export companies with strong capabilities, overseas agents, etc.; independently developed overseas markets, and established itself through participation in international and domestic parts and components exhibitions and sourcing fairs. Direct customer resources. At present, overseas export markets have expanded to 13 countries and regions, with more than 150 OEM customers with annual sales of more than one million yuan and 20 strategic customers with more than 10 million yuan.
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Orderly advance international cooperation
"Actively seek international cooperation, accelerate the pace of international cooperation, promote the integration of Dongfeng components into the global system, become the first-class parts supplier in China, and strive to enter the top 50 global parts and components." This is the first time that Ouyang Jie has established Dongfeng in the Parts Business Unit. Components clearly adhere to the clear picture of the road to internationalization. In the past five years, the Parts and Components Division actively sought out international partners with strong capital, advanced technology, and advanced management to promote joint ventures and cooperation in a steady and orderly manner.
In December 2004, the Components Division completed Dongfeng and Johnson's seat joint venture project and established Guangzhou Dongfeng Johnson Controls Seating Co., Ltd.
In March 2005, Dongfeng Pinqiao Co., Ltd., a subsidiary of the Parts & Components Division, formally established a joint venture with Dana Axle of the United States in Xiangfan with the largest and most powerful commercial vehicle axle in the country. Company - Dongfeng Dana Axle Co., Ltd.
In February 2006, the signing ceremony of a joint venture between Dongfeng Electronic Technology Co., Ltd. (Dongfeng Technology for short) and Johnson Controls Inc. (referred to as Johnson Controls, USA) was held in Shanghai. This is yet another masterpiece after Dongfeng Science and Technology Co., Ltd. formally established Dongfeng Visteon (Shiyan) Auto Trim Systems Co., Ltd., a joint venture with Visteon Corp. one month ago, marking the Dongfeng components' participation in the development of international competition. An important step has been taken. On June 2 of the same year, Shanghai Johnson Controls Automotive Electronics Co., Ltd. was formally established.
Today, the Components Business Unit has 12 joint ventures including Dongfeng Dana, Dongfeng Visteon, Dongfeng Bessi, Shanghai Fleetguard, and Dongfeng Fuji Thomson.
Continuous improvement in business management
The price of raw materials continues to climb, and the prices of the entire vehicle market continue to drop. This is a topic that the Parts & Components Business Unit has been unable to avoid in recent years. Has been living in the two-headed squeeze of raw material suppliers and vehicle manufacturers, Dongfeng parts go from here, how can we find the path of self-salvation? The answer is to improve management. "If a company does not improve, even if the company's leaders have the ability and success, this company is doomed to fail." The original Dongfeng Limited president Nakamura said this sentence fully illustrates the importance of improving the modern enterprise.
In August 2005, at the 2005 Mid-year Work Meeting of the Parts & Components Division, a 2005-2006 performance improvement plan codenamed “Thunder Action†was officially launched. The “Thunderbolt Action†performance improvement plan mainly starts from eight aspects: firstly, to enhance the competitiveness of the company (product competitiveness and product profitability); second, to expand the internal and external markets and increase sales revenue; third, to effectively reduce fixed costs and expenses; ,Optimize the allocation of resources; Fourth, fully implement cost-reduction and procurement-cost-reduction, increase the marginal contribution rate of materials; Fifth, effectively reduce variable costs and costs, and increase commodity yield; Sixth, strengthen QCD improvement and rationalization and improve management foundation. Raise the level of management; Seventh, deepen enterprise reform, explore and establish parts production methods, and achieve strategic transformation; Eighth, optimize the structure of employees, effectively control and reduce labor costs, and ensure steady increase in employee income.
With the hard work of all Dongfeng component personnel, the “Thunderbolt Action†performance improvement plan was successfully completed and received the award from the Dongfeng Limited Headquarters.
At the beginning of 2005, under the overall deployment of the Parts and Components Division, all the subsidiaries of the Components Business Unit started QCD and SCM improvement activities one after another. Through strong promotion from top to bottom, the effect of improvement can be truly reflected. Take Dongfeng Visteon (Shiyan) Automotive Trim Systems Co., Ltd. as an example. Until 2006, only one component of the company was provided for the Dongfeng Nissan Tianye 04 model. In 2006, the company managed the demonstration line at the site according to the requirements of the Parts and Components Division. The third branch plant comprehensively promoted the on-site QCD improvement. Eight rounds of improvements were made to the assembly line of the production and the Dongfeng Nissan accessory parts, which not only made the site look great. Change, and reduce the product's self-engineering rate from 0.55% in 2005 to 0.34% in 2006, and supply Dongfeng Nissan's products to zero PPM. Now, the company has obtained Nissan's Associate Supplier (ASES) qualification, and the parts have gained a variety of models supporting rights.
“Promoting the improvement of QCD and SCM is even more important to promote the change of operating methods. Practice has shown that QCD and SCM improvement are effective means to reinforce our basic management. By advancing QCD and SCM improvement, all our work has begun to take Data management is the core fine management track.†This is a statement made by Ouyang Jie in 2006 when he reviewed the QCD/SCM improvement results of the Components Division.
There is a set of data that confirms Ouyang Jie's remarks: In 2006, the Parts and Components Division conducted a TOP diagnosis for the subsidiary (specialty factory) (factory director) 44 times in two rounds to carry out policy management, site management, and plan security management. The warehouse's 3S activities and line-side logistics improvement diagnosis totaled 460 times. Calculated on the basis of 240 working days in the whole year, the diagnosis of the subsidiary's subsidiary (professional factory) by the Parts and Components Division is 2.1 times per day. This kind of management uses the term “fine†to describe it.
Wind and rain before the road, all the way to dust all the way. In the past five years, it was five years that Dongfeng Components actively responded to various pressures and challenges, and made difficult progress in adversity; it was a five-year period in which management systems, operating mechanisms, and property rights structure had undergone profound changes; it was accelerating independent innovation and optimizing resource allocation. Change the mode of production, improve business performance, and strive to achieve a five-year period that is stronger and bigger. It is the five-year period when the enthusiasm and creativity of the employees are fully realized. In the past five years, regardless of whether it was in good times or in adversity, the majority of party members, cadres, and employees had always been in the same boat with Dongfeng components, shared their honor and disgrace, and maintained a good spirit. We have reason to believe that Dongfeng Limited Parts Business Unit will certainly create outstanding performance in the future.
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