On April 16, the ancient capital of Xi'an was cloudless and sunny. More than 20 Dongfeng Rio Tinto and Xin Jingka wear large red flowers in a truck trading zone in China’s Ministry of International Economic City, located at the West Gate Sanqiao Economic and Technological Development Zone in Xi’an, and six large red balloons flutter in the air. . In the buzzing of drums, the Dongfeng Rio Tinto and Xinjinka Northwest Regional Market Launching Conference was held with the theme of “Newly Develop the Worldâ€.
The conference was organized by the Engineering Vehicles Division, and was organized by two agents, Shenglong, Shaanxi and Jiawei, Shaanxi. Nearly 60 opinion leaders, old users, intended users, and quick fixes of Dongfeng Construction Vehicles around Xi’an and Xi’an Seven Dongfeng engineering vehicle dealers from seven Northwest Bureaus in Gansu, Qinghai and Ningxia attended the conference. The new product launch was rich in content and changed the way that previous products were simply used for product promotion and promotion by agents. It mainly targeted product groups for product promotion, and highlighted the communication and interaction between manufacturers and opinion leaders and potential customer groups. Listed products and the core advantages of the product, so that the product as soon as possible cut into the market.
In addition to regular visits to show cars, test rides, and headquarters staff to explain new product configurations and selling points, the conference also sent delegates from Chaochai Power to introduce the performance of the new engines. The two contractors respectively gave their opinions. And announced the day of the event scheduled car purchase gift policy.
Mr. Fan Longzhang, an old user and opinion leader who had purchased Dongfeng Jinka for several consecutive purchases, purchased an additional Dongfeng Xinjin Card at the event. As a representative of a purchased car user, Mr. Fan Longzhang took the stage to share with you the purchase and use of Dongfeng Engineering over the years. The feeling of the car means that Dongfeng Construction Vehicle has good quality, good after-sales service, high cost performance, and durability. In recent years, Dongfeng Jinka, which was bought by others and recommended by others and purchased by the company, has accumulated nearly 200 units. It has always been the most important opinion leader and loyal old user of Shaanxi Shenglong.
The conference also set up quiz interactive sessions with Dongfeng Rio Tinto's NB128 and Dongfeng Xinjin Card's "Big-grass Late" as its main content, which strengthened the core selling points of new products. At the event, a total of 5 old customers, including Mr. Fan Longzhang, delivered a deposit and signed a car contract. A total of 3 new Jinka, 1 Rio Tinto and 1 King Kong were ordered. In the encirclement of Lou Tiansheng's gongs and drums, Song Shihong, general manager of the Engineering Vehicles Division, and Wang Longfeng, chairman of Shaanxi Shenglong, delivered the keys to the vehicle-supplied users and presented them with the same-day shopping service.
According to statistics, the Dongfeng Jinka and dump trucks currently in Xi’an have reached a market holding of 4,300 units. The contractors Shaanxi Shenglong and Shaanxi Jiawei stated that with the launch of Dongfeng Xinjin Card and Dongfeng Rio Tinto, based on historical results, this new product listing will be used as an opportunity to achieve better sales performance in 2013. Increase market share. Other agents in the Northwest Region have also expressed that they will be very confident of reaching the 2013 sales target.
According to the overall deployment plan for the new product promotion of the Construction Vehicles Division, from April to June, the Rio Tinto and New King Card regional launch conferences will continue to be held in nearly 30 key regions across the country. Each activity will be the main participants from the opinion leaders, old customers and potential customers from the Dongfeng Construction Vehicle customers' gathering place. The new products will be listed and the key advantages will be effectively disseminated in the key customers in the country, so as to increase the promotion of new products. The sales volume of the new products at the end of the new product has increased rapidly.
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