The public has already decided to win the global championship, and the Chinese market is the top priority. According to a report released this month by the Volkswagen Group, the group will vigorously expand its product lineup in China. By 2018, it will sell more than 100 models in the Chinese market, which is about 60% higher than the current growth. At the same time, Volkswagen has significantly expanded its production capacity in China and added a number of dealerships.
Mu Yong, executive vice president of sales of hundreds of vehicles in China, will be released this month, and mentioned that the number of models sold by Volkswagen in the Chinese market in 2013 was 63, including There are 22 models of CKD local assembly and 41 models of FBU imported models. Covers a number of brands including Volkswagen's passenger cars, Audi, Skoda, Porsche, SEAT, Volkswagen Commercial Vehicles, Bentley, Lamborghini and Bugatti.
By 2018, Volkswagen plans to expand its lineup in China to more than 100 models, more than 35 CKD local assembly models, and more than 65 FBU imported models. This means that the number of Volkswagen models in China in 2018 has increased by about 60% compared to 2013.
Mu Yong had previously released a report close to this, but the time frame for the medium-term goal was set in 2015. Volkswagen plans to reach 30 to 34 models in China in 2015, and import about 60 models, totaling 90 to 94 models. The new target for 2018, which was first established, has been further improved than in 2015.
At the press conference held in Shanghai last April, Volkswagen China CEO Heizman also mentioned similar product expansion plans. But Heizman's current model number is 70, and by 2015 it will be expanded to about 90 models, including cars, SUVs, MPVs and heavy trucks. The number of models will increase by about 29% in two years or so. Heizman also said that Volkswagen will include electric vehicles in new cars launched in China from 2014 to 2015.
In recent years, the Volkswagen Group has launched 40 to 60 new and modified vehicles worldwide every year. According to the statistics of Gasgoo.com, in 2012, the number of new Volkswagen cars released in the world reached 40, and only Audi accounted for 18 models; in 2013, the number of Volkswagen new cars was increased to 60. In 2014 and 2015, the total number of new models will exceed 100, including the next generation Passat and Tiguan.
New Passat and Tiguan will soon enter the Chinese market for these two new cars, see the Geshi Automotive Network report "Volkswagen eighth generation Passat part of the parameter configuration exposure 100 km fuel consumption 5 liters" and "Volkswagen new generation Tiguan this autumn release will be super Long version of Tiguan XL. The news about the new global car this year and next year is detailed in this article, "People will launch 100 new cars in the next two years, including the next generation Passat and Tiguan." In addition, Shanghai Volkswagen will also launch a new C-class car, engineering code 511C-NB.
As the largest single market for Volkswagen, China is undoubtedly the focus of its new car launch. Today, the Volkswagen Group's global business has a total of 310 models, although there are also old products eliminated, but still significantly increased compared with 280 models two years ago. The number of Volkswagen models in the Chinese market is close to a quarter of the world.
Recruiting and expanding the network Whether it is domestic or imported, Volkswagen has achieved rapid growth in the Chinese market.
The report shows that from January to April, the sales volume of Volkswagen Group's imported cars in China was 73,000, and the sales of domestic cars were 1.117 million, a total of 1.190 million, an increase of 17.0% from the previous year's 1.017 million.
In the first five months of this year, Volkswagen's cumulative sales in China was 1.51 million units, compared with 1.28 million units in the same period last year, an increase of 17.7% year-on-year. As the largest single market in the world, China became the main force for the Group's global sales growth in May. The sales of A-class vehicles such as Shanghai Volkswagen LaVida, FAW-Volkswagen Sagitar and Golf were strong.
In order to match the sales growth, Volkswagen intends to actively expand its dealer network in China.
According to Mu Yong’s previous report, there were 1,590 dealers in China in 2011, including 1,120 Volkswagen passenger car brands, 230 Audi brands and 240 Skoda brands. The latest report shows that by 2013, the number of Volkswagen dealers in China reached 2,395, 1593 Volkswagen, 341 Audi, and 320 Skoda.
Volkswagen's original goal is to reach 3,000 up and down around 2015, almost double the number in 2011. Among them, there are more than 1,900 passenger car brands, and more than 500 brands of Audi and Skoda. The goal of the update is to reach 2,750 by the end of 2014 and 3,600 by 2018.
Whether it is building a new factory or expanding its distribution network, the public needs more human resources to provide support.
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