In the first half of this year, under the circumstances that the sales volume of the entire heavy-duty truck industry declined, XCMG has a complete industrial chain, strong technical strength, and stable and reliable products. It has achieved a lot in domestic and foreign “two marketsâ€. In the first half of the year, XCMG's operating income was 820 million yuan, an increase of 89% over the same period of last year, and 67% of the annual budget was completed, becoming a "dark horse" in the industry.
Cross-border business, the domestic market has made great strides
In the first half of this year, XCMG implemented the “Three More Valued†strategic thinking of Secretary Wang Min, implemented a “centralized†and “differentiated†marketing strategy and a “two-point and one-sided†product strategy, insisting on “value marketing, professional marketing The 16-point approach to position, marketing, and brand marketing is unique in the downturned industry. Production and sales have risen in contrarian directions, achieving the intersection between heavy truck and construction machinery industries. In terms of market development, XCMG has adjusted its external marketing framework according to the development of the market, divided six marketing regions, and used each large region as a marketing leader to expedite the sales network layout of XCMG. The sales region established a spare parts center library, improved the service network construction, and provided strong support for sales. In terms of product strategy, Xugong Automobile implemented differentiated product competition strategies, adjusted product mix, and vigorously developed high value-added, marketable products. Products, to create a number of core competitive "fist" products. In the first half of the year, personalized products represented by construction vehicles, dump trucks, and off-highway dump trucks made Xugong Automotive firmly established its foothold in traditional key markets such as Henan, Hebei, Guizhou, Anhui, and Inner Mongolia, and realized multiply. In particular, cross-border business products represented by off-highway dump trucks rushed to the top position in the industry in just two years.
Intensive farming, overseas markets blossom everywhere
In the first half of this year, Xugong Automobile's overseas market has benefited from "fine" operations. The first is the refinement of overseas market management. In close cooperation with the group's import and export companies, the company actively builds its own overseas channels, and strengthens the fine management of overseas markets; followed by refinement of overseas services and increase the number of overseas key markets. Service and spare parts investment, to provide overseas users with more refined value-added services. The third is the refinement of overseas deployment and the adoption of a “seamless offensive†overseas deployment, which has not only consolidated the existing traditional markets in Central Asia, South America and Africa, but also achieved breakthroughs in the development of markets such as Southeast Asia and the Middle East. . The fourth is the refinement of product research and development. XCMG's feasibility studies on overseas skd and ckd are conducted in Central Asia and the Middle East. In response to the differentiated needs of overseas target markets, adaptive design improvements are made to the products, resulting in a significant increase in vehicle performance. In the first half of the year, Xugong Automobile achieved an export revenue of 86 million yuan, a year-on-year increase of 22%.
In the second half of the year, XCMG will further implement the “three more focus†guidelines, accumulate energy, and accelerate the promotion of “two new†projects in accordance with the strategy of “Greater XCMG, large cars, and large-scale development†to quickly achieve scale and efficiency. The leap-forward promotion will make XCMG's operating scale reach a new level.
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