At this stage, LED ceiling lamps deserve to be an important bargaining chip for LED lighting. With the increase in demand in the terminal market, the market development prospects of LED ceiling lamps are getting better. Of course, the prospects are good and the competition is cruel.
LED ceiling lamp into the official star of Guoxing Optoelectronics, general manager of Guoxing Optoelectronics, and general manager of lighting division Xu Zhenfeng At present, the sales growth of LED ceiling lamps is strong, the price drops significantly, and the overall product demand increases.
LED ceiling lamp sales accounted for 5.6 percent of the company's lighting products sales, an increase of 33.3 compared with last year, and the growth momentum is strong, which is one of the top three categories of the company's product growth. The reasonable price and the high-end product quality highlight the high cost performance of Guoxing Optoelectronic LED ceiling lamp, which makes the share of Guoxing Optoelectronic LED ceiling lamp market continue to increase. Considering various factors, LED ceiling lamps have become one of the main product categories promoted by Guoxing Optoelectronics.
The core competitiveness of Guoxing Optoelectronics lies in the packaging technology and production scale advantages of LED lamp beads, which have inherent advantages in improving product performance and quality. In the market, the sales growth of Guoxing Optoelectronic LED ceiling lamps was obvious, and formed a benign word-of-mouth spread. Sales, secondary purchases, friends introductions, etc. are more and more, the brand advantage is obvious. In addition, according to the changes in the LED ceiling lamp market, Guoxing Optoelectronics has increased the intensity of product research and development to produce more diversified LED ceiling lamps to meet the needs of consumers.
With the change of consumer concept, LED ceiling lamps are used in applications ranging from balconies and corridors to living rooms and master bedrooms. In the next five years, the appearance of LED ceiling lamps on the market will be more abundant, and the design style will be highly compatible with the living room and master bedroom environment. Due to the high cost performance of LED ceiling lamps, consumer spending habits are becoming more rational, and some lantern markets will be squeezed by LED ceiling lamps.
LED ceiling lamps will be developed in the direction of intelligence and comfort. Yu Shuzhong, general manager of the Snowlight Lighting Division, at the beginning of 2013, the LED ceiling lamp market began to heat up, causing the attention of the majority of LED manufacturers. The overall chaos in the LED industry has also affected the development of LED ceiling lamps. The price gap is very different, the quality is uneven, and the product parameter identification is similar. However, this is not to say that LED ceiling lamps have not developed well and will not develop better. LED ceiling lamps are a necessity in the lives of ordinary people, and they are becoming an important embellishment for married couples in the 80s. Their market potential is very large and their development prospects are promising.
In 2013, the Shelllight Health LED lighting series launched five new LED ceiling lamps, Qianyue, Lanlan, Tianhong, Ziwei and Qinghuang. In terms of product performance, the use of imported top-level chips ensures high luminous efficiency, no stroboscopic, soft color, and sufficient power. From the perspective of product styling, each has its own characteristics, some with a sense of science and technology, some with great atmosphere, and some Graceful and beautiful. Compared with other LED ceiling lamps on the market, it has obvious advantages. The light color is soft and not glare, suitable for home lighting; the shape is beautiful and the specifications are complete, which is the best choice for new house decoration!
Shell Wright pays great attention to the development space of LED ceiling lamps, and positions its future development direction as intelligent and comfortable. It is reported that Snow Wright will develop the third generation of healthy LED lighting products in 2014, among which LED ceiling lamps will be further upgraded, paying more attention to light color health and giving consumers a healthy and comfortable new lighting experience!
LED ceiling lamp heat is one of the major manufacturers of LED indoor lighting products. Hefei Auman Technology Lighting, the deputy general manager of Auman Technology Lighting in Zhongshan City, is one of the top ten indoor lighting products in Auman. Sales share is very large, especially in foreign markets, LED ceiling lamp sales have shown a significant upward trend, an increase of 30.
In the face of cruel market competition, Auman uses the pattern of competition in the whole industry chain to think about the positioning of LED ceiling lamps. The whole industry chain is from the upstream chip to the midstream package and downstream applications, as well as the supply chain of drive, heat dissipation, optics, etc., competing around the market share of the supply chain, and positioning the price from the root of the product. Reducing the price of LED ceiling lamps and then increasing sales will help achieve economies of scale, thereby increasing bargaining power for upstream chip makers, ultimately lowering costs and lowering prices, and maintaining existing profitability.
At the same time, Auman's light source has high brightness, soft light, low single power and low heat generation. It fully meets the requirements of LED panel ceiling light source and complete real light source. The Auman ceiling lamp's chassis is made of lightweight die-cast aluminum alloy, and the acrylic casing changes to thin, light, large and multi-geometric. At the same time, Auman has expanded the market share of LED ceiling lamps by planning the addition of thin ceilings, remote control dimming, remote color adjustment and remote control switch functions for LED ceiling lamps. The LED products produced by Auman will be expanded into the automotive, agricultural, medical and other industries, and become an affordable product that ordinary people love. In the next five years, LED ceiling lamps will develop in a more energy-saving and environmentally friendly direction.
In the future, the stronger the market, the weaker the weaker. Wu Jian, Marketing Director of Guangdong Haohao Lighting Appliance In recent years, as LED light sources enter the field of general lighting, LED home lighting products are also gradually replacing traditional home lighting products. As the main category of LED home lighting products, LED ceiling lamps are energy-saving and durable, stylish in appearance, and versatile. They can be used in home and business, and the market prospects are promising. At present, the price of LED ceiling lamps in the market is gradually decreasing, and the average consumer at the terminal has already accepted it. This category has begun to increase rapidly.
As a representative of traditional home lighting, Haohao has already begun to lay out the LED lighting market a few years ago. This year, hundreds of LED ceiling lamps have been launched. The market has responded well and has become one of the main categories of Haohao LED home lighting. In addition to the market foundation and consumer reputation established by traditional ceiling lamps, the quality of the Haohao LED ceiling lamps is guaranteed, the price is reasonable, the styles are rich, and the brand awareness is also the main factor in the market.
At present, there are many brands of LED ceiling lamps on the market, and brand-name brands are competing on the same stage. The quality of products is uneven and the price is chaotic. We can notice that many domestic industries have similar situations in the primary development stage. I believe that the LED ceiling lamps will be initially popularized in the next five years. The market will have a stronger and weaker Matthew effect, and quality distributors. Resources and most consumers will concentrate on the dominant enterprises, thus gradually distinguishing the formation of market first, second and third-line brands. In this process, the traditional home lighting brand has certain advantages, but in the final analysis, the product is the basis of competition. It is necessary to improve the quality of the product and the cost performance while improving the fast shipping capacity and after-sales service efficiency. This is the future survival and competition of the enterprise. The way.
In 2014, Foshan Lighting will continue to optimize the design of LED ceiling lamps and enrich the style. At the same time, the design style is more diversified, covering modern, simple European, ethnic, pastoral and other hot design elements to cater to the needs of consumers at all levels. In addition, Foshan Lighting will also use the specialty store as a display window to continuously achieve the sinking of the network, strengthen the construction of the sales network, and occupy a larger market share.
The biggest advantage is the high product cost performance. The director of the operation of Yiguang Lighting Products Tian Bo For the moment, the LED ceiling lamp market is in the stage of rapidly replacing the traditional ceiling lamp, and the market demand is a blowout. LED ceiling lamps are one of the five core products of Everlight LED Lighting. At present, sales of LED ceiling lamps account for about 30% of total sales.
The biggest advantage of Yiguang LED ceiling lamp is to improve the cost performance of the product under the premise of ensuring product quality, accurate light distribution design, supplemented by high transmittance PMMA lampshade, uniform illumination and high light efficiency; isolated drive power supply, fully guaranteed Product safety. This year, Yiguang LED Lighting has a professional LED chip plus lamp integrated architecture solution to achieve cost control of LED ceiling lamps, so that consumers can get real benefits. At the same time, this year's billion-light LED lighting has achieved a lot of achievements in channel expansion. There are 1000 dealer outlets nationwide, which enables consumers to buy the right LED ceiling lamps nearby.
LED ceiling lamps In the next five years, LED dimming, color adjustment and intelligent control are inevitable development trends. Therefore, in response to this development trend, Yiguang has made two preparations: 1. Product performance upgrade, increase the development of living room headlights and intelligent products; 2. Product serialization upgrade, development of products with different appearance styles .
Products should be close to the market demand. Yuan Guanfeng, general manager of Zhongshan Marant Lighting Appliance Factory, is affected by the market environment. The market of LED ceiling lamps is generally in general this year. The main performance is the order dispersal, and the merchants have more inventory. The main reason is the environment. influences. In addition, the number of LED manufacturing companies is increasing and the competition is under pressure. At the same time, along with the continuous improvement of technology, the cost of the components of the product is also reduced. As far as I know, this year, the price of chips in LED ceiling lamps has dropped by 60. Therefore, the price of LED ceiling lamps is getting closer to the price range of traditional ceiling lamps.
Although at this stage our company's ceiling lamp products are both traditional and LED, in order to meet the market development needs, the proportion of products produced by the company this year is further inclined to LED, the proportion of traditional ceiling lamps and LED ceiling lamps are 40 and 60 respectively. It is estimated that by 2014, the proportion of LED ceiling lamps will rise to 80. At the same time, the price of LED ceiling lamps is 25 higher than that of traditional ceiling lamps. The low-end LED ceiling lamps on the market are already equivalent to the price of traditional ceiling lamps. It is. This year, our LED ceiling lamps made two price adjustments during the March and the Light Expo. The price adjustment of the light source was around 15 times.
Along with the maturity and price reduction of LED ceiling lamp technology, in the next few years, LED will completely replace traditional lighting products, and the market demand will increase. For enterprises, it is necessary to be close to the market demand to produce. At the same time, the research and development efforts of products must be Keeping pace with the development of the market can not give the merchant too much inventory pressure.
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Smart lighting solutions boost Hongyan development Hongyan lighting marketing manager Fangke At present, the traditional lighting ceiling lamp market is gradually penetrated by LED ceiling lamps, and the proportion of end consumers accepting LED products is also rising, replacing according to the current market. Speed, it is estimated that in 2015, the market penetration rate of LED ceiling lamps will reach 50 or more.
Hongyan Lighting started to enter the LED home lighting market as early as 2010. As one of the important products, the sales of LED ceiling lamps accounted for about 10% of the total sales of LED products this year. The biggest advantage of Hongyan Lighting is that it has accumulated more than ten years in the field of smart home control systems, and launched an overall smart lighting solution, which can provide end consumers with: First, LED home products one-stop service, products can meet the needs of home Lighting and lighting requirements in various places, providing and recommending a series of combined lighting; Second, adopting intelligent control to create a warm and comfortable light environment. A variety of mode settings for lighting, color temperature, brightness control according to actual needs; Third, low-carbon environmental protection, care for health, products do not contain heavy metals such as ultraviolet light, mercury.
In addition, Hongyan Lighting established Lanze Industrial Design Co., Ltd. to provide industrial design solutions for LED ceiling lamps. At the same time, Putian Intelligent Lighting Research Institute focuses on the improvement and development of intelligent control systems. The company will focus on the industrial design and smart control of ceiling lamps to create the core competitiveness of home lighting.
In the next 5 years, LED ceiling lamps will meet the needs of home lighting target customers in the following three aspects: first, basic needs, full-featured, cost-effective, and reliable; second, psychological needs, unified with home style, adopted Intelligent control and personalized customization; third, social needs, low carbon and environmental protection, no pollution.
High price hinders LED ceiling lamps from entering the civilian market. Zhongshan City, a general manager of lighting fixtures, He Ping LED ceiling lamps are the main products of LED home lighting, with a large market space. However, the price gap between LED ceiling lamps and traditional ceiling lamps has always been the most important factor hindering the entry of LED ceiling lamps into the civilian market. Therefore, in order to meet the price demand of consumers, many manufacturers continue to reduce the market price of LED ceiling lamps by reducing the cost of raw materials. Not only hindered the healthy development of the LED market, but also harmed the interests of consumers.
As one of our company's flagship products, LED ceiling
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