According to the relevant research department of the global market research institute, the price of LED finished lamps has come to a more appropriate level due to the price cracking caused by overcapacity of key raw materials such as LED chips. According to the statistics of the research institutes, taking the 7W bulb as an example, the largest price range in China is about 45-55RMB, about 10 US dollars per thousand lumens, and the average price drops over 40 in a year. . Therefore, many LED lighting companies have judged that the cost performance of LED lamps has reached the critical point acceptable to the Chinese market, and they have invested in resources to lay out brands and channels. The traditional lighting companies with brand resources and access advantages have also increased the proportion of LED lamps in the product line. LED lighting companies launched a channel card battle.
At present, China's LED lighting sales model is mainly based on engineering channels and distribution (access). After four years of vigorous promotion of LED popularization, distribution (access) has also expanded from traditional stores to exclusive LED demonstration stores and stores. . In addition, the online mall is also in the 2011-2012 two years, began to sell high-replacement products, such as: bulbs, lamps, etc., so that the general public can use the customary shopping model to compare and buy LED lamps . Experts estimate that by 2015, the proportion of Chinese physical distributors and online shopping malls will further increase to nearly 40%.
Since 2013, most LED lighting companies have re-examined dealer channels. For traditional foreign trade enterprises, dealers are domestic sales customers; for online shopping malls, dealers are offline consumers; for LED lighting companies that have been transformed from the original packaging enterprises, dealers are downstream customers. Lighting distributors have become a key resource for all types of LED lighting manufacturers. Traditional lighting dealers have gradually realized the economic advantages of LED lighting, and constantly expanded their LED lighting product lines, and actively participated in the major LED lighting brands to attract investment in LED lighting popularization opportunities.
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