November 2017 TOP30 car sales volume of complaints corresponds Reviews

According to the National Automobile Production and Sales Data provided by the CUCH, the national car sales in November 2017 reached 1.18 million, up 8.5% month-on-month and 0.2% year-on-year. In the same period, Car Quality Network received 3,324 complaints from car owners regarding cars, and the complaints volume achieved a significant increase year-on-year, up by 20.2% and 31.7% respectively. This month, the "transmission abnormal noise" problem is still the first major complaint issue, and the number of complaints has grown significantly. Compared with the concentration of complaints from a domestically-made hot car model, this month's “transmission crash” and “different configurations of the same model” issues have been lodged. Rising, with 613 cases and 496 complaints becoming the second and third faults of this month, related manufacturers should pay great attention; In addition, engine abnormal noise, body rust, audio and video system failure and engine jitter and other issues are also complaints from consumers The focus was on more than 200 complaints.

Overall, this year's list of TOP30 models is basically the same as the list in October, including two new models on the list, namely, Geely Vision and Beijing Automotive New Energy EC Series. It is worth mentioning that this is the first time that Beiqi New Energy EC Series has been listed in the TOP30 list since its listing in January 2017. It is also the first time that new energy vehicles have appeared in the TOP30 list. After experiencing the "transactions" in October, the Top 10 in this month's TOP30 list once again returned to normal. The top three are still familiar old faces. Long Yat returned strongly with 47,054 vehicles and regained the throne of sales. In this month's list, only Audi A6L luxury brand models have been included in the list, and the sales volume has increased slightly. Data show that in November Audi brand once again won the luxury brand sales championship, the current point of view has completely shake off the trend of the beginning of the year, the competition between the BBA sales king again full of suspense. In addition, as can be seen from the list, only 5 models have been selected for the self-owned brand, which is not unrelated to the recent years, from the main brand "insatisfied" SUV models. Among these five models, there are three models from Geely Automobile. It is not difficult to see that Geely Automobile is far-sighted at the level of product layout. SUV boom will eventually recede and balanced development is the real king.

Data point of view:

1, the quality of reputation escort Baojun 310 hit a record high

Following the successes of the Baojun 730 and Baojun 560 in the MPV and SUV fields, Baojun once again introduced the Baojun 310 sedan model. Unlike previous models, the Baojun 310 changed the younger line, not only continuing the good reputation of SAIC-GM-Wuling, but also in sales. In the performance, it also stained with the light of the "Sacred Car." In today's SUV model, a model of a fire, but the introduction of sedan models, to see the full confidence of Baojun for their own products, the fact proved that Baojun once again succeeded. In November, after the Baojun 310 was listed for one year, its monthly sales exceeded the 30,000 mark, and its 31002 units also set a record for the single month sales of the model. According to the sales volume of Baojun 310 in the past year, it can be seen that the sales volume of Baojun 310 has shown a strong trend recently; on the other hand, the monthly complaint volume of Baojun 310 has remained stable under five cases, even during the entire year of listing. Achieved the outstanding performance of zero complaints in the month. With good quality word of mouth escorting, Baojun 310's sales performance in the future is worth looking forward to, and perhaps another "national car" is about to be born.

2, sales / word of mouth win Fu Ruisi look forward to moving steadily

As an old friend in the TOP30 list, the sales performance of Forex in the past year has fluctuated. We had commented on the performance of Forex as early as this May's list. 30,000+ full of expectations. The subsequent development process was slightly different from our expectation, but the results were consistent. After experiencing the bottom of sales in July, the sales of Forex in September stood above 30,000. From the sales volume complaints charted by Forex in the past year, from the bottom of sales in July, the monthly complaint volume of Forex has shown a downward trend, while the sales volume is the opposite. In November, after a short period of adjustment, Monthly sales of Forex again exceeded 30,000 units. This time, the difference was that the number of complaints dropped to single digits. This is the monthly complaint of Forex in the past two years. The quantity first fell to single digits. After experiencing the ups and downs in the past year, Forreth is looking forward to embarking on a path of steady progress. After achieving a good harvest of sales and quality in November, this expectation may be expected.

3, all the way forward Beiqi New Energy EC Series to the peak

As mentioned earlier, Beijing Auto New Energy's EC series appeared surprisingly on the TOP30 list. This is the first time that new energy models have appeared on the list. With the continuous support of national policies and the continuous improvement of public relations facilities, the development of new energy vehicles in China has been extremely successful. The market share has continued to increase. Among these, BAIC New Energy is undoubtedly the biggest winner. According to the data, in November, thanks to the outbreak of the EC series, BAIC New Energy’s sales in November were significantly ahead of other brands, making it a well-deserved sales leader. Among them, the EC series contributed most of the sales. In the best-selling new energy model ranking in November, the EC series of 15,719 cars ranked ahead of the second-ranked JAC iEV by more than 10,000, which is a ride away. The sales volume of the Beiqi New Energy EC series in the past year seems to be very simple. The sales volume has been rising all the way up, with only one complaint. This is very rare for a new energy vehicle. Although the outbreak of sales is not unrelated to the regional market, it also reflects the popularity of the EC series and its good reputation among consumers. 15719 cars may be just the beginning of the peak for the EC series.

4. How far can a complaint low innovation perspective go?

As one of the hot models of Geely Auto, the monthly sales have remained stable at more than 10,000 units since its launch. However, from the charts of sales volume complaints in the past year, the large fluctuations in the volume of sales and complaints caused the chart to look “twisted”. Since sales reached the bottom in May of this year, with the promotion of the overall brand power of Geely Automobile, the sales of the long-distance vision have also successfully gone out of the bottom and steadily increased. In November, it has created a monthly sales record since its listing. Judging from its recent monthly complaint volume, August reached its peak, then went down month by month, and in November it reached a new low of complaints in the past year. It is not difficult to see that in the process of upgrading sales of prospects, there have been product problems of this kind or another. However, due to the proper handling of the manufacturers, the complaint volume has been constantly declining, and the sales volume has continued to rise, highlighting the concept of the manufacturers' business. wisdom. With a low volume of complaints and a high sales volume, for the long-term perspective, it is the best opportunity for development. How far can the vision go? This question may get a correct answer in the near future.