Pirelli Tricolor tires tailored to Italy for diplomatic tires

In early 2017, Pirelli made its debut at the Geneva Motor Show with a new and innovative color coated tire. This is the latest work of the brand's “tailor-made” strategy, and also shows that Pirelli is committed to satisfying individual needs that are constantly improving in all aspects: from car manufacturers to end-users.

Pirelli recently introduced a limited edition of color-coated tires - marking the green, white and red colors of the Italian flag on the tire sidewalls. This batch of tires will be used for Italian diplomatic vehicles. The footprints will be spread throughout the United States, Russia, the United Kingdom, France, China, Germany, Switzerland, Japan, UAE and Saudi Arabia.

Pirelli Vice President and CEO TrondKatti and Italian Foreign Minister Alfano Pirelli Vice President and CEO TrondKatti and Italian Foreign Minister Alfano

On July 27, 2017, the four-day 12th ambassadorial meeting ended in Pirelli's contemporary art in Hangar Bicocca in Milan. Pirelli's vice president and chief executive officer, Mr. Troncetti, unveiled the first with Mr. Alfano, the Italian Minister for Foreign Affairs. A Maserati Quattroporte equipped with P Zero tires in green, white and red colors symbolizes Pirelli’s formal delivery of three-color tires to Italian diplomatic missions.

Pirelli officially delivers three-color tires to Italian diplomatic missions Pirelli officially delivers three-color tires to Italian diplomatic missions

Italy's tri-color - green, white, and red - will be brought to the world. Pirelli, one of the outstanding representatives of Italian industry, will work together with Italian ambassadors abroad to jointly promote "Made in Italy"!

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