Shanghai Brand enters the era of rational bidding and micro growth

The price of Shanghai private car licenses continues to increase. In October 2012, the Shanghai private car quota auction ended. The average price reached 66,708 yuan, a slight increase of 283 yuan from the previous month, and the lowest price was 65,200 yuan, a decrease of 500 yuan from the previous month. The number of licences issued was still at a high level of five months, which is still 9,500. The number of bidders participating in the private car auctions was 1,921, an increase of 807 from the previous month. The successful bid rate dropped to 47.7%. People in the industry believe that the number of bidders increased by a large margin compared with the previous month, but the average price of private cars has not risen sharply, indicating that the current participation in the bidding crowd is mainly based on rigid demand, and the Shanghai brand has entered the era of micro-growth of rational bidding.

Recently, the Shanghai Municipal Government formally issued the "Regulations on the Management of Non-Commercial Bus Limits Auctions in Shanghai" (hereinafter referred to as "Management Regulations"). According to Article 13 of the "Regulations on Management," the "Conditions", new private car lines have been used since Within 3 years from the date of the transaction, the transfer of the vehicle will not be authorized without special reasons. If it is necessary to handle transfer procedures for transfer of vehicles due to special reasons such as effective judgments, rulings, and marriage or inheritance, relevant certification materials shall be provided and may be handled only with the agreement of the quota management office. In addition, the quota proves that the owner should be the same as the owner's name on the car purchase invoice.

As a matter of fact, the “Shanghai four-sign” promulgated in June this year has already been made clear. Since July 21st, the city has implemented measures to extend the number of years of transfer after the opening of the new motor vehicle quota from the current one year to three years. The "Shanghai Shanghai 4 Article" regulations promulgated in the same period of June also include maintaining a certain amount of vehicle quotas; studying the feasibility of using second-hand car quota transactions in the unified management of the auction platform; and studying the publicly-purchased vehicle invoices to purchase new motor vehicle quotas. Tender proposal. These measures have greatly reduced the number of oxen who have profited from speculation on the Shanghai Stock Exchange. For cattle, the number of years of transfer has been extended from 1 to 3 years, and the capital turnover period has been extended, leaving many people not dare to “repease the cards”. Therefore, the average price of private cars in the month after the launch of the "Shanghai Four" article dropped sharply, dropping by 6,140 yuan from May, effectively curbing the upward trend for seven consecutive months.

Compared with the "Shanghai four" that was only announced in the form of an auction company announcement, the municipal government issued the official document for the first time. It can be seen as an increase of the original announcement to a local law, which is similar to Guangzhou. And Beijing's approach. The official release of the "Regulations" will make the relevant policies more persistent and stable. Undoubtedly, in recent months, they have poured cold water on the price of the Shanghai brand, which has ignited a rising momentum.

At present, the monthly sales of new cars in Shanghai are around 30,000, and even if the number of private cars is increased to 9500, there is still a lot of rigid demand. At present, the restrictions on non-Shanghai cards are limited to morning and evening peaks, which can allow some buyers to spend thousands of yuan on a foreign card to avoid traveling in crowded periods. The city’s private car ownership has now exceeded 1.8 million. It is predicted that by 2015, this number will reach 2 million vehicles. The growth in the supply of road traffic facilities in Shanghai has been extremely limited, and the urban congestion situation will further deteriorate. It is reported that in response to this trend, relevant departments have been actively studying related policies.