In June, the most passionate is the Brazil World Cup. Its worldwide influence has attracted many domestic commercial vehicle companies to take advantage of marketing. Among them, the instant messaging of the new media public platform - WeChat, has become the main battlefield for each company "World Cup Marketing."
China National Heavy Duty Truck, Shaanxi Automobile, Sichuan Hyundai, Suzhou Jinlong Hager, SAIC Datong and other commercial vehicle companies have launched the targeted brand promotion and promotion activities with the World Cup. Some of them are creative and interesting. It can be said that China’s commercial vehicle enterprises have made use of the World Cup to promote their marketing and “severe efforts†to cater to the current global hotspots, and to spend large sums of money to handle major events. This has attracted attention from both inside and outside the industry, and has reached the dissemination effect of their own brands and products. Kill two birds with one stone.
Creative unlimited heavy duty truck invites Lu Xun, Jin Yong, and Gu Long to write the World Cup. The most creative and interesting of the “World Cup Marketing†is China National Heavy Duty Truck’s “Large Football†launched on June 21 at its official micro-“Lu Xunâ€. Jin Yong Gu Long wrote the World Cup K God Fanxia Shaolin Temple fight. The article begins with the "Lu Xun edition": "When England's team was defeated, I was alone outside the stadium. The World Cup this time, I originally wanted to see, but finally did not see ... ..." "Jin Yong Edition" I played straight through: "And before the Shaolin Temple, Klose and Van Persie were fighting. The two men rolled and took down more than a hundred strokes. Suddenly they squeaked and Van Persie grabbed his chest as his chest..." The competition of the World Cup matches into Chinese Kung Fu has been a good creative copy, despite its spoofing elements.
In addition, China National Heavy Duty Truck is still in the recent WeChat, often mentioned in the past World Cup, is also quite attractive.
Suspense Infinite Shaanxi Auto and SAIC Chase World Cup quiz "The fierce competition, the cool game, the loud cries of the sky, let us watch the football game and experience the passion of the midsummer! Which team do you fan? Which do you think? Can a team win? Come and participate in the quiz..."
The above is the opening of the “Shaanqi Steam Truck Heavy-duty World Cup with Passion, Guess and guess†activity organized by the WeChat platform of Shaanxi Heavy Duty Truck Sales Co., Ltd. and the WeChat platform of Shaanxi Steam Truck Driver. According to reports, this activity is mainly targeted at Shaanxi Auto Heavy Truck all channels, distributors, vast truck drivers and partners. The first prize for the event is set at 5, and the prize is a set of Shaanxi Qianqi heavy-duty cross-country racing cars worth RMB 1,000. There are also second prizes and third prizes, and the prizes are rich.
Another quiz event held during the World Cup is SAIC Chase. According to the official WeChat message from SAIC Chase, “This time at the Brazil World Cup, the SAIC WeChat official will start a series of competition quiz events from the knockout round. There will be a lot of prizes! Don’t be shy to grab the gifts!â€
In the official WeChat of SAIC Chase, there is also a small section entitled “Let's enjoy the World Cupâ€, which will continue to broadcast and comment on popular matches in the World Cup group matches.
Haig Bus: "Smart Pickup That Can Watch World Cup"
At the time of the World Cup, Suzhou Jinlong Hager’s official micro-minority promoted Hagrid Wisdom Edition, a “pickup that can watch the World Cup.†This section of Piaget Hager's "cloud" strategy has the advantages of powerful smart interconnection. Its equipped vehicle intelligent terminal integrates many functions into the vehicle-mounted intelligent terminal in the instrument area. The car terminal itself can be equipped with a wireless network card. As long as there is a WIFI and a network, it will be able to access the Internet.
In Longwei Picardy, users can watch the World Cup through their mobile phones, tablet PCs or on-vehicle screens, and match the six-speaker car hi-fi equipped in the car, allowing users to experience the World Cup at home.
Sichuan Hyundai: Promoting the listing process with World Cup events The official micro-micro of Sichuan Hyundai Heavy Trucks also used the World Cup trend to launch a series of broadcasts on “Transcendence Brazil, Tigers Chinaâ€. This series of broadcasts combined World Cup events with the recent regional listing of Chuanghu Heavy Trucks. .
For example, the opening match of the World Cup in Brazil coincided with the simultaneous listing of Sichuan Hyundai Chuanghu Heavy Trucks in Chongqing and Zhengzhou. The first issue of the "Innovation in Brazil, Tigers in China" broadcast stated that on this day, the five-star Brazil took advantage of Celestica, Modric, and Rakitic in the opening game with the right time, geographical location and people's momentum. "Combine Croatia and head towards the Great Tea. The establishment of Chuanghu in China is also step by step. Regional listings will be “double-sounding†and come to Chongqing, where food and beauty are equally hot, and Zhengzhou, known as “China’s traffic crossroadâ€.
Although the World Cup and Chuanghu Heavy Trucks Co., Ltd. have been listed together, it is far-fetched, but from a competitive point of view, the listing and debut of Chuanghu is not a match for the domestic heavy truck market.
Jiangling Transit: Promoting the brand in the name of helping the World Cup, "Ford Transit sells all over the world, and such a heavyweight world event naturally comes with Ford Transit. It is well-known that fans are crazy and so many fans are coming in. The high-density population of Brazil has also become more lively, and the scale of natural security is unprecedented. These Ford Transit police cars and fire engines on the streets of Brazil are shouldering the most important security responsibilities, see this domineering side, fully armed models Is it uniquely safe?"
This is a dealer of Jiangling Transit in Liaoning. It introduced the situation of Ford's Transcend Lightbus to help the World Cup security work in its WeChat platform. The article also briefly introduced the advantages of Ford Transit in security and intelligence, and promoted its own brand.
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