FAW Xichai received a "birthday gift" from the Liberation Company - an additional 700 emergency orders for Aowei 11 liters.
With the overall sluggish market, Xichai Aowei 11 liters was able to maintain strong demand. Its sales in September increased by 31% year-on-year, and its output increased by 40% year-on-year. The growth momentum is rapid. According to statistics, the market share of Aowei 11 liters in the first three quarters reached 47%, and it sat on the same power engine sales championship position.
This year, on one hand, Xichai accelerates the application of technological innovations, reduces engine fuel consumption, extends maintenance cycles, enhances brake safety, satisfies users' higher demands, and improves market competitiveness; on the other hand, it practices brand marketing and liberation. The sales companies jointly strengthened channel construction and terminal maintenance, planned to carry out marketing and product promotion activities, and converted product advantages to market success. The Liberation Heavy Truck equipped with the Xichai Aowei 11-liter engine has continued to sell well in the Beijing, Tianjin, Shandong, Anhui and Henan regions thanks to its high-tech, high-quality and energy-efficient advantages.
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