January 11, 2013, Shanghai – Bosch , a world-leading automotive technology and service provider, formally launched its official online trading platform for auto parts products at the Taobao Mall, the official flagship store of Bosch auto parts. As the first international auto parts manufacturer to establish Taobao Mall’s flagship store, Bosch is committed to further satisfying the growing consumer demand in the Chinese market by providing Bosch auto parts products that have both quality and price advantages for the majority of Internet shopping users. The flagship store currently sells Bosch wipers, spark plugs and filter products. Since the trial operation, the transaction volume has maintained a rapid growth of more than 30% per month.
At present, thanks to the constant development and maturity of China's auto industry, the vast growth space of the automotive aftermarket has become increasingly prominent. The establishment of more diversified auto parts sales channels has gradually become the market's general demand; and the rapid development of the Internet B2C (business-to-consumer) The industry provides a convenient trading platform for auto parts products. Compared with traditional auto parts online shopping channels, the official online trading platform has multiple advantages such as quality assurance, wide supply scope, and perfect after-sales service, and has broad room for growth.
Bosch entered Asia's largest online B2C trading platform, Taobao Mall, to take the initiative to enter the auto parts online shopping market, streamlining its supply channels to reduce distribution costs, shorten lead times, and provide official products with product and price advantages. Nationwide to further enhance the reliability and convenience of consumers to purchase Bosch auto parts products, and to provide a complete and comprehensive after-sales service in the online shopping and use. Since the official flagship store has been put into trial operation, the monthly growth rate of visits has exceeded 100%, and the average score of shops has exceeded 4.8 points (out of 5 points). The positive repercussions of the flagship store reflect the vast demand of consumers for the official online trading platform of auto parts products; Bosch will also introduce more comprehensive product lines, and continue to strengthen the construction of online shopping service system, and actively promote the healthy development of auto parts online shopping market. .
The Bosch Automotive Aftermarket business unit has long been committed to establishing a sustainable development based on the investment in the Chinese automotive aftermarket. Currently, Bosch supplies a full range of spare parts for the Chinese market including spark plugs, filters, wiper systems, lighting technology, brake systems, energy systems, electrical/electronic devices, gasoline engine management systems, and diesel injection systems. Bosch full range of spare parts through the distribution channels and Bosch's professional service network, while meeting the dual needs of the independent aftermarket and the original after-sales service market. In addition, the "Bosch Automotive Professional Maintenance" service network has established more than 1,200 professional service stations in China and has become China's largest automotive independent after-sales service system.
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