In order to promote the transition from operating products to operating brands, Wuxi Diesel Engine Factory of FAW Jiefang Company (hereinafter referred to as FAW Xichai) recently released its new brand strategy, determined to be a “ Chinese power expert †and set 2011 as its own brand. The first year.
According to reports, FAW Xichai is a wholly-owned subsidiary of China FAW Group Corporation and has an annual production capacity of 600,000 diesel engines and 15,000 modified vehicles. The company's engine products have seven major series, the displacement across 2 liters to 13 liters, power coverage of 40 to 500 horsepower. In the first half of this year, sales of FAW Xichai again exceeded 170,000 units, ranking third in the industry.
Under the leadership of the “China's Leading, Internationally Known†brand strategic goal, FAW Xichai will regard “national brand, high-end power†as its brand vision and refine the four core elements of “quality, energy efficiency, innovation, and symbiosisâ€. The accurate interpretation of corporate brands from different perspectives, especially the brand positioning of “China Power Expertâ€, highlights the professional identity and international perspective of FAW Xichai.
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