The 2010 Beiben Heavy Industry Business Annual Meeting was held on December 27 at the Shangri-La Hotel, Baotou, Inner Mongolia. At the conference, Bei Ben Heavy Duty carried out a summary analysis of the achievements made in 2009, and on the other hand, it planned for the work in 2010.
According to Dong Zhengming, general manager of Bei Ben Heavy Duty Truck Sales Co., due to the impact of the economic crisis and financial policies, the sales of Bei Ben Heavy Duty Truck in 2009 were more than 28,000 units, which did not achieve the goal of setting 30,000 units at the beginning of the year, but still In 2000, 25,000 units had a substantial increase. Especially for dump trucks, the sales volume of Beiben dump trucks has accounted for 10% of the country's sales, second only to China National Heavy Duty Truck.
North Pennines additional sales and service network construction in 2009 with the rapid pace of development, the current North Pennines reached 260 domestic dealers, service providers 420, annual sales of more than 1,000 dealers have made 2008 3 The home rose to 5 homes. Not only at home, although the impact of the crisis on Beiping exports has deteriorated, Beibei's international network construction has made great progress, and there are many varieties and methods of export.
While there has been no small progress, but the pace of the North Pennines people but did not stop, Wang Shihong, general manager of North Ben heavy truck made in 2010 off the North will implement various types of vehicle and chassis sales of 40,000 units in the General Assembly, where the dump truck The sales volume exceeded 20,000 units, the number of tractors exceeded 10,000 units, the number of road transport vehicles exceeded 5,000 units, and the number of specialized vehicles exceeded 5,000 units.
Although there are goals but it is still difficult to achieve its goal, Dong Zhengming said that the acquisition of and lack of response to market confidence, lack of intensive cultivation of end customers and market segments, imperfect marketing management systems, and service capabilities The implementation of incomplete positions is a problem to be solved by Beiben Heavy Duty Truck.
Therefore, in order to achieve the 2010 sales target, Bei Ben heavy trucks have made large-scale adjustments to their products, organizational structure, and marketing policies. First, we adjusted the internal two-level organizational structure of the company, established a new marketing department, and strengthened the analysis and forecast of the market; second, we planned the marketing policy and proposed the goal of “scientifically improving marketing power and building a firm’s ecosystemâ€. On this basis, we have made corresponding adjustments to business policies, financing policies, and distribution policies.
Of course, the most important thing is Beiben 's adjustment of its product structure. Dong Zhengming told reporters that in 2010 Beiben will create "adaptive product mix." As the specialization of production specialization becomes more and more detailed, in 2010 Beiben will subdivide the product type according to market segment demand, especially for the differentiated demands of road vehicles and off-highway vehicles. : In respect of road vehicles, the characteristics of lightweight, high efficiency, high speed and comfort will be highlighted. In terms of engineering vehicles, the characteristics of high load carrying capacity and good reliability will be highlighted.
It is reported that Beiben 's new lightweight model will go offline on December 29. According to reports, the car will have the advantages of high speed, high efficiency, and high reliability. The product will fully meet the toll-by-weight, limited-load and emission requirements.
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