Honda India expands distribution network to push sales of low-price cars to stimulate sales

Geeser Automotive reported that the company plans to increase its number of dealer stores in India by 28%, and will also launch a low-priced car in the Indian market next year.

In an interview on August 30th, Janeswar Sen, vice president of sales and marketing of Honda India, said: “In March 2012, the number of Honda India dealer stores will increase from 117 in 71 cities to 90 cities. 150.” And Honda will also strengthen marketing efforts.

In addition, the Honda India subsidiary will also launch a low-priced car with a price of less than Rs 500,000 (about US$ 11,000) in the Indian market in the second half of 2011. Sen said the target competitor of the car is Suzuki Swift, Volkswagen Polo, Hyundai i20 and Nissan Micra.

By expanding its dealer network, strengthening marketing efforts, and launching low-priced cars, Honda hopes to increase its sales in the Indian market and increase its market share in India.